Marketing That Makes Waves
Marketing that goes against the current
Marketing that goes against the current
Marketing that goes against the current
Marketing that goes against the current
Marketing that goes against the current
Marketing that goes against the current
Marketing that goes against the current
Marketing That Goes Against The Current
Marketing That Goes Against The Current
Marketing That Goes Against The Current
Marketing That Goes Against The Current
(And trust me, this will make showing up feel fun again.)
We’re on a break from boring strategies, okay?
Think about it, there are certain accounts that just draw you in, right? The ones so authentic you can’t resist tapping their story icon every time it pops up.
You want your IG to feel like that—not just another generic business page filled with basic Canva graphics and stale captions you’d never read.
So, how do you make that happen? By showing up as YOU.
Together, we’ll create a personality-packed strategy that’ll turn your followers into a loyal, raving community—helping you make your mark online.
I'm here to take the overwhelm out of social and empower you with the tools and knowledge you need to thrive online.
Social media can be a truly invaluable tool… but only if you know how to use it.
Because when your content is strategic, it pulls people in—no ad spend required.
Become the talk of your industry with an organic social media strategy that's designed to make you unforgettable (for all the right reasons).
Because honestly, if you’re not having fun with it, why would anyone else feel excited to engage with it?
Gone are the days of posting to post.
Instead, we want your audience to binge-watch your stories like the latest season of Bridgerton so that your content can become a huge traffic driver for your offers!
Impactful strategies and being unapologetically you.
The ‘secret’ to social
media success?
Emily S.
"Shannon helped me grow my email list and Instagram community! She also helped me stay consistent on social media and made the process easy for me by accommodating our platform ClickUp we were using. She was super helpful in every aspect! I will be using her social media management services for my other business as well."
"My email list has grown by leaps and I am using her services for my other bridal business as well"
Adel L.
"Working with Shannon has been incredible and she just GETS IT. Loved that she’s really open about making this a collaborative process and proactively looks for social media trends and ideas that we could hop on!."
"If you need someone to take the social media load off your plate, Shannon’s your girl!"
Hailey K.
"My instagram strategy & online brand presence has improved 100% after working with Shannon. Her Instagram strategy session gave me so many content ideas & a plan to work off of. Everything was for an amazing value & I've had multiple people comment on how up-leveled my brand is after working with her."
"I had no idea where to start and Shannon helped me create a plan"
When I first started out in social media, working at an Instagram marketing startup, I quickly realized the biggest hurdle wasn’t the algorithm or having the perfect feed. It was sounding like everyone else.
Almost a decade later, that’s still true.
Because here’s the thing: if your audience can’t tell what makes you different, they won’t stick around to find out.
Infusing your personal brand into your strategy is the missing piece you’ve been searching for (and probably avoiding).
It’s time to change that.
Let’s make social media your strongest marketing tool with the right strategy.
We’re about to make your brand way harder to scroll past.
Hey, I’m Shannon - the content strategist, ex-digital nomad, and founder Of Tropic Media Co.
The Tropical Social Podcast
Your go-to podcast for social media managers, freelancers, and service providers who want to stand out online and build a brand that lasts.
Whether you're dreaming of working from anywhere, building a business that supports your lifestyle, or simply wanting your marketing to finally click, The Tropical Social Podcast is here to help you make it happen.
Through honest conversations, actionable tips, and behind-the-scenes insights, host Shannon Segall shares the tools you need to grow a personal brand, attract aligned clients, and market yourself without burning out.
CHECK IT OUT
Ep. 81 - Tips for pitching yourself as a social media manager
Ep. 97 - 3 ways to increase engagement on instagram
EP. 3 - TIPS FROM A DIGITAL NOMAD: WHAT IT'S REALLY LIKE TO WORK ONLINE + TRAVEL
Ep. 135 - How To Think like a creator brand and stand out
Start with The Tropical Social’s Most Popular Episodes
Join The Current
The Current is the one email you’ll actually want to open on Thursday mornings if you’re tired of overthinking your content.
Turn your notes app ideas into actual content.
Yes, that actually gets posted on your feed...
